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GameStop cut the 30th Celebration Ultra Premium Collection from $600 to $400; most products remained available for preorder a week before launch, although ETBs had sold out.
The all-foil expansion introduces Futuristic rares by YOSHIROTTEN, guarantees one of 30 Pikachu rares per booster and launches worldwide with six initial product formats.
The anniversary card drop arrives September 16, with retailers expecting large queues and warning that intense collector competition may make the new set difficult to obtain.
The Japanese MEGA Expansion Pack launches September 16, 2026, alongside a 30th CELEBRATION Premium Deck Set featuring Espeon and Umbreon.
The all-foil set launches Sept. 16 at 12:01 a.m. through Amazon, Walmart, GameStop and Best Buy, with 30 Pikachu rares, returning classics and the new Futuristic rare tier.
Target’s first-wave 30th Celebration listings were expected around 12 a.m. PT on September 16, with ETBs and $12 Knockout Collections potentially selling out within 30 minutes.
Dick’s app lottery runs through September 22 at 9 a.m. EST, while Best Buy lists the 30th Celebration ETB as in-store only and Barnes & Noble expects stock September 17.
Australian shoppers queued overnight, with about 100 people at one Kmart and several products selling out within minutes; prices ranged from A$30 for a Poster Collection to A$160 for the ETB.
The Pokémon Company International schedules the anniversary TCG set for September 16, 2026, marking 30 years since the card game's debut.
The set launches worldwide September 16; an unverified RGB Mew sale is rumored at $20,000, while Mew ex Futuristic Rare has the highest confirmed price of the Mega Evolution era.
Target stores reportedly plan added security, controlled entry and one-per-item purchase limits for the Sept. 16 launch, though policies vary by location and remain unofficial.
Dick’s raffle runs through Sept. 22, with 30th Celebration products priced 140%–173% above MSRP; the $49.99 ETB costs $120 despite signs of a massive print run.
A Peterborough retailer expects queues from 05:00 BST for the 30th-anniversary range, warning that 90% of customers may miss out as demand far exceeds supply.
Peterborough retailer Juliano Scibelli expects queues from 05:00 for the 30th-anniversary range, saying supply falls far short of demand and valuing his collection at £300,000–£500,000.
The TCG Live Battle Pass opens with a Mew ex deck built around Memory Helix, while a Sylveon ex deck unlocks halfway through and can reach 400 damage with eight Basic Energy types.
Mercari will block full-set listings from September 16 until it considers trading safe, while still allowing individual cards and monitoring repeat violators.
The complete digital card list includes a Classic Collection and arrives one day before the set’s September 16, 2026 launch.
From September 15, Mercari is blocking sealed booster packs, booster boxes and First Partner products until it deems trading safe; individual cards remain eligible for sale.
The 30-card subset spans Base Set through Paldea Evolved, with gold borders and a 30th-anniversary Pikachu stamp; early data estimates Classic Collection pulls at roughly 1 in 10.
Yorkshire retailers expect queues and a rapid sellout when the 30th-anniversary range launches Wednesday, with reprinted classics including Crystal Lugia driving collector demand.