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Willow's Birthday Research runs across Asia Pacific from 10:00 to 20:00 local time on July 21, adding Professor Willow's Assistant Pikachu through research, photobombs and raids.
The Ultra Unlock 10th Anniversary Edition runs globally on July 27 from 10:00 to 20:00 local time, featuring a special GO Pass, First Partner Pokémon spawns and Party Hat Pokémon raids.
Willow's Birthday Research runs across Asia Pacific from 10:00 to 20:00 local time today, adding Professor Willow's Assistant Pikachu through Field Research, photobombs and raids.
Willow's Birthday Research runs across Asia-Pacific from 10:00 to 20:00 local time, adding Professor Willow's Assistant Pikachu through research, photobombs and raids.
Mega Raichu X and Mega Raichu Y appear in three-hour raids from 2–5 p.m. local time, with up to five extra Gym Raid Passes, a 20-raid remote limit, and boosted shiny Raichu odds.
GO Fest challenges unlocked Mega Starmie, Arrokuda and Cramorant for upcoming events, alongside newly disclosed August Community Day details.
The Special Anniversary Pikachu Celebration runs July 13–20, offering encounters with multiple costumed Pikachu alongside free Timed Research.
India is now among the largest anime markets, with Pokémon its most-watched anime title; local collectors recall original cards arriving around 2004–2006 and the franchise’s enduring appeal.
Sobble Community Day runs July 4 from 2–5 p.m. local time, while July also marks Pokémon GO’s 10th anniversary and features a Raichu Super Mega Raid Day.
Kuala Lumpur will launch the regional 30th-anniversary celebrations, with a Pokémon Center pop-up opening at Ombak KLCC on September 12 and a Pokémon GO event running September 12–13.
Takara Tomy’s summer merchandise wave arrives in July, followed in August by goods featuring characters from the life-simulation game Pokémon Pokopia, with international ordering available.
Players can visit participating LEGO Stores in six countries from August 3 to September 30, 2026, for demos and rewards tied to Pokémon SMART Play sets launching in August.
The June 14 finale crowned James Kowalski as TCG Masters champion and unveiled 2026 Paradise Resort and PokémonXP promos, with local-store distribution planned for fans outside San Francisco.
From August 21–30, participants can receive a Pikachu promo with a San Francisco backdrop; age-division winners get a “WINNER” stamp plus TCG accessories, while supplies last.
NAIC will feature TCG, Champions, GO and UNITE competition in New Orleans, with Twitch Drops available during live broadcasts and replays.
Starter jackets, Pokémon-shaped puzzles, posters and outdoor goods launch at Target stores and online at 8 a.m. on June 6.
The Forever Forward season runs June 2 through September 8, 2026, with new Pokémon, Mega Evolutions and events, including the global Pokémon GO Fest.
Pokémon card prices rose 1,350% after 2020, according to Collectors, while Logan Paul’s Pikachu Illustrator sold for more than $16 million in February.
The Q2 update sets each competitive season to begin September 1 at 00:00 UTC and makes functional TCG reprints legal as soon as players obtain them, including during Prerelease windows.
Mega Festa 2026 was suspended after crowds reportedly reached up to 40,000; its exclusive Magikarp promo drew $500–$800 presale listings before Pokémon Korea promised online distribution.