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Some Target stores are reportedly limiting shoppers to one item per Pokémon product and refusing reseller sales, though enforcement varies by location and Target has not confirmed the policy.
Pokémon listings on StockX rose 367% in early 2025 as crypto-era collectors shifted toward graded cards; Courtyard’s monthly sales grew from $50,000 to $50 million in 18 months.
Customer reports say some Target managers are opening new Pokémon TCG boxes before shelving them, potentially deterring resale; a claimed corporate mandate remains unverified.
Customer reports say Target managers are opening some sealed products, including Elite Trainer Boxes, before shelving them to deter resale; a claimed corporate mandate remains unverified.
An apparent manager says some Target stores are opening Pokémon products before sale under a corporate anti-scalping measure, though Target has not confirmed the policy and enforcement appears store-specific.
Starter jackets, Pokémon-shaped puzzles, posters and outdoor goods launch at Target stores and online at 8 a.m. on June 6.
The Pokémon Deluxe Character Guide arrives August 25 as a 30th-anniversary release, with preorders available through Amazon and Target.
KessCo’s 1–4-player Escape from Egghead board game uses dice and press-your-luck challenges, plays in 30–60 minutes, and launches at Target and online in July 2026.
The 115-plus-card expansion launches July 17, 2026, led by Mega Darkrai ex and five other Mega Evolution Pokémon ex, with more than 35 special-illustration cards.
The May 22 expansion will contain over 120 cards, including five Mega Evolution Pokémon ex, six special illustration rares and the TCG debuts of Mega Greninja ex and Mega Floette ex.
TPCi’s largest U.S. distribution partner supplies trading cards and collectibles to Target, Walmart, Amazon and other major retailers; closing remains subject to regulatory approval.