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Nearly 100 shoppers queued at a Reno Target after the first customer waited 16 hours; ETBs and other 30th Celebration products sold out within minutes across several stores.
Target stores reportedly plan added security, controlled entry and one-per-item purchase limits for the Sept. 16 launch, though policies vary by location and remain unofficial.
Dick’s app lottery runs through September 22 at 9 a.m. EST, while Best Buy lists the 30th Celebration ETB as in-store only and Barnes & Noble expects stock September 17.
Target stores reportedly plan added security, controlled entry and one-per-item purchase limits for the Sept. 16 launch, though policies vary by location and remain unofficial.