Buyers spent $450 million on cards in January, while a first-edition Base Set Charizard sold for $462,500; Bay Area shops are investing tens of thousands of dollars in security.
Bay Area shops are spending tens of thousands on security as Pokémon demand surges; a near-flawless 1999 first-edition Charizard sold for $462,500 on June 26.

Six Twin Cities-area burglaries have targeted Pokémon cards, including $36,000 stolen in Forest Lake and $28,000 in Eagan; Card Ladder data shows values rose over 145% in a year.
Six Twin Cities-area burglaries have targeted Pokémon cards, including $36,000 stolen in Forest Lake and $28,000 in Eagan; Card Ladder data shows values rose over 145% in a year.
Three Pokémon cards sold for $110,500–$156,000, led by a PSA 10 Snorlax LV.X; a BGS Black Label Poncho Pikachu fetched $120,000 on July 12.
Card Ladder data show the Pokémon market has climbed over 145% since March 2025, while Manhattan and Cape Cod stores have suffered thefts worth up to $100,000.
A PSA 10 Rocket's Entei ex from 2004's EX Team Rocket Returns climbed from just over $3,000 to $14,000 in under two months, a gain exceeding 350%; PSA lists 87 gem-mint copies.
Roronoa Zoro cards rose 280% year over year and 66% in three months, led by a PSA 10 championship promo that sold for $130,000 on May 20.
Pokémon represents 99 of the PSA app’s 100 most-scanned cards, while Card Ladder’s Pokémon index has risen more than 85% amid several recent sales records.
PSA says Pokémon holds all five of its app’s most-scanned card spots, while Card Ladder’s Pokémon index has risen more than 85% amid recent record sales.
Tilt Rips launched in beta with $25–$3,000 pack tiers as Pokémon’s Card Ladder Index rose 116% year over year and the trading-card market approached a projected $52 billion.
Onchain card marketplaces generated $11 million last month as Pokémon’s Card Ladder Index showed a roughly 4,000% cumulative return since 2004 amid persistent supply shortages.